Pricing is the simplest, most effective, and most over-looked way to increase profits - to “get beyond cost-plus” you need to know what the prices should be and have the fortitude and processes to go get them. I will help you get more for your products and train your teams to make this a constant priority.

Your product portfolio should be an extension of your strategy - there are sub-segments where you have to have a product to be a serious player, and there are products that waste your resources and undermine strategy. I can provide a process that categorizes products appropriately so you can take action to optimize.

How big are your markets and who are the major players? Is there a good space for you? What do you need to be able to compete effectively? Let’s work together to make a plan that capitalizes on the unique strengths of your company and how you can use them to win in competitive spaces.

To get from idea to cash, you need to translate your concept into a plan, a project, and a product - we can help you make a successful launch. We can help guide you through validation, certification, marketing, and post-launch sales and health checks.

Make your unique attributes your selling features, and target the segments where you have unique strengths - learn how to focus on and develop those things your competitors can’t do. Too often companies don’t understand where they have true leverage and use price to compete where they don’t.

Your time is your most precious resource and you can’t afford to use it on products or customers that don’t advance your strategy - rank, categorize, and take action to focus on what really works. This may be surprisingly simple and is a powerful tool for gaining immediate sales value.